The Vikings named Greenland in an attempt to encourage people to settle there. ‘Green is the new white’ they proposed to get over the fact that Greenland is an island made of glacier. The Viking estate agent hoped to appeal less to the kind of person who nowadays would tune into the TV show ‘Location, Location, Location’, more to a type watching something like a ‘Location, Location, Oh-fuck-it-let’s-just-buy-anywhere’.
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| A Viking Des Res. |
‘Come to Greenland*’ would have been the wording to the marketing campaign, the asterisk followed up by a footnote in very small print saying ‘Terms and Conditions apply.’ (CLICK ON 'Read more' LINK, BELOW)
