Monday 19 September 2011
IKEA, I Saw, I Conquered
Big game hunters were the carpet fitters of yore. Before the kind of retailers we have now that suggest to the astronomically-interested that there exists a parallel universe dedicated to carpets like ‘World of Carpets’; and before Allied Carpets, even.
Big game hunters could rustle you up a tiger rug. A bit like a fishmonger, he could gut it for the customer and ask, ‘Do you want me to take the head off?’ But in most cases people would want the head on, and in the vast majority of other cases the big gamer would go out looking for his own carpet rather than selling it on. And not surprisingly – because people weren’t very satisfied with the service. The tiger would hardly ever fit the dimensions of the room and it was difficult to fit the head flush with the skirting board. And to say nothing of the hoovering. These were the days before Dyson, before he thought ‘I’ve got a tiger head to negotiate, sticking up from my carpet, but what if…?’